Some of these print assets included designing a runway, elevator decals, kitchen signage, a full wrap around the Agora space, and a series of additional decals on mirrors and throughout the elevators to create an immersive brand experience from the moment guests arrived. It was incredibly fulfilling to see the campaign come to life across so many touchpoints and to contribute to an initiative that continues to have such meaning and impact.
I had the pleasure of rolling out the print collateral for Witchery's White Shirt Campaign, alongside the EDM suite and social assets. It has been such a rewarding experience collaborating on and contributing to this campaign each year, but this year was especially inspiring as I had the opportunity to take ownership of both the print as well as some of our digital executions. Seeing people interact with and take photos of the space to spread awareness was truly rewarding.
Witchery lobby area fit out + agora area wrap and signage
Signage for Sydney event
Runway for Botanicca event
Kitchen signage in office
Elevator decals
Full eDM suite overview
Social teaser
Social ambassador reveal