Dieci is a fashion brand that encourages exploration with style, adopting a high-end street style look, it aims to bring great quality pieces to every wardrobe wearing them casually or dressed up. The brand aims to bring class to an effortless and laid back approach that many seem to foster today, wanting people to leave feeling a “ten out of ten”.
Uni project 2021
Pinch is a hypothetical Himalayan salt brand with the tagline “yours with a pinch” The logo is designed to suggest someone is pinching the word. The pink pattern represents mountains with the circle ultimately symbolising the salt pieces we have in our food.
Délicate is a confectionery brand concept developed as a uni project, specialising in handcrafted éclairs inspired by French patisserie. The brand identity centres on a logo inspired by the silhouette of a pastry chef’s hat, reflecting the craftsmanship and delicacy of the product. The project also includes a coffee table book exploring the history, culture, and artistry of the éclair.
2021
Uni project
Here is a brand identity concept developed as a university project that celebrates the birthplace of creative ideas across Melbourne. The project uses a network of typographic markers to identify locations that have inspired influential works of literature, theatre, performance, and visual arts. Inspired by Melbourne’s streets and hidden laneways, the logo incorporates a directional pathway motif that reflects discovery, movement, and creative exploration. An accompanying website maps each marker, inviting users to explore the city and learn about the creatives and stories connected to each location.
2022
A stop motion GIF for a competition with X NIHILO
Internship with XNIHILO
